They are human billboards.
They sell advertising space on their bodies, usually by placing temporary tattoos on their foreheads, arms, chests. And in at least one case the space is on a pregnant woman’s belly. For instance Andrew Fischer negotiated with the SnoreStop Company to have an advertisement tattooed to his forehead for thirty days at a fee of $37,000. There have been many others. CI Host, a web-hosting firm, paid Jim Nelson $7,000 to have their logo permanently tattooed on his back. Amber Rainey received a little more than $4,000. She paraded about with Las Vegas’ Golden Palace advertisement on her stomach during her third trimester.
Naturally, companies that shell out money for advertising space on a person’s forehead or shoulder, require exclusive rights, i.e. that a person does not share the same space with the company’s competitor. In other words, if Coca-Cola pays a man to tattoo its logo on his forehead (hypothetically speaking, of course), he cannot also make a deal with Pepsi to tattoo its logo on his shoulder. He cannot, on the same body, advertise for IBM and Macintosh computers or for Toyota and Nissan. Companies will not tolerate a person dividing his loyalties or serving two masters.
Sound familiar? Yes, the Bible has something similar to say to us: “No one can serve two masters. Either he will hate one and love the other, or he will be devoted to one and despise the other” (Matt. 6:24). It is required of people that those who profess to love and believe in God with their mouths should not deny Him by their deeds (Titus 1:16). Servants of Christ cannot advertise for both darkness and light (Eph. 5:7-9). And everyone who “confesses the name of the Lord must abstain from wickedness” (2 Tim. 2:19).
Dear Lord, please help me to be undivided in my devotion to you and to send forth the same message with my deeds as I do with my mouth. Amen.